Our Mission

Tire Brands CanAm is a pivotal bridge between foreign tire manufacturers and the North American and Middle Eastern markets. With a dedicated team based in these regions, CanAm offers unparalleled sales and customer service expertise, ensuring that even the most underserved brands receive the attention they deserve. The agency’s mission is to elevate these brands’ presence and market share through strategic marketing and steadfast customer support, adapting to the unique challenges of each territory. Tire Brands CanAm is committed to driving growth and establishing a strong foothold for international tire brands within these competitive landscapes by focusing on robust partnerships and a deep understanding of the automotive industry.

Our Core Values

We believe dignity, honesty, respect, trust, honour, commitment, and family are foundational to building a positive and productive society. That is precisely how we treat our customers and our team. We prioritize these principles, to create an environment where people feel valued and empowered. This approach fosters a culture of mutual support and collaboration, leading to better outcomes for everyone involved. Treating people well is a moral imperative and a practical strategy for success. Investing in relationships and honouring commitments can cultivate a community where everyone can thrive.